The term “pay per click” means you pay the search engine every time someone clicks on your advert.

You can see these ads on many search engines from Google to yahoo, msn and ask, normally at the very top of the page or to the right.

First, you sign up with one of these search engines and create your ad, once you are satisfied with how it looks, you can go live.

These ads are an excellent way to promote a special offer or a promotion as you can easily pause them until another time.

Below is an ad we created to show what they look like.

This is not an optimised ad.

However, Pay per Click can be expensive if you use the wrong keywords or key phrases, use the most popular keywords and your monthly budget could be gone in a matter of days or even a few hours.

Also with pay per click, you will never be included in those important organic listings, (the listings in the main body of the search engine page), without a search engine marketing campaign, and without this, you will have to continue paying for your pay per click advert, if not, searchers will probably never see your website.

Webcastle have been managing pay per click campaigns for businesses for many years and have learned the dos and don’ts of pay per click and can often save you a considerable amount of money doing this for you.