When you read our website design page, at the top it will say “don’t be fooled by a pretty package”, this phrase has fooled many a small business and your new website will probably never generate any business simply because of the way it was constructed.
There are many very good website designers out there, you see what they can do, you like their style and you want them to build your new company website, and rightly so. However, do remember, just because it looks good and impresses everyone you show it to, doesn’t mean it will ever bring in the business.
Many website designers will use an off the shelf software program, such as Microsoft FrontPage, while others will choose the most popular, macromedia (adobe) Dreamweaver. The more popular these days is the adobe studio version, this gives you Dreamweaver, fireworks and flash etc. all in one package, the only problem with these is the fact that the code is not as clean as developing a website using notepad.
The code in your pages are very important to your search engine results, simply because there is less rubbish within the code, its much cleaner and therefore will load a little faster and will conform to the current web standards.
This is actually not always possible due to your customer’s requirements, you know, the ones that want this silly thing to happen here and there, with these people, you can only advise.
So do remember, the pretty package is not always the right direction, you will realise this after a year as your still not listed within the first ten pages of any search engine, what happens then, you will need to have it re-built and coded correctly, optimised and marketed.
