Search Engine Marketing
We all want our website high on the search engines; for this, you will require a search engine marketing or Internet Marketing service. Choosing the right company can be difficult as it takes years of experience before anyone can optimise a web site correctly.
What is a search engine marketing campaign? This usually means keyword research, the optimising and monthly analysis of your website, and continual adjustments when and where required.
There are Meta Tags to consider, research into what people are actually typing into a search engine to find your competitors and the list goes on. Below are just some of the search engine marketing techniques we use.
Google
High ROI
Google is the number one search engine and everybody wants to be on the first page. This can be achieved but there are many things to consider.
-
Yahoo
Crucial Engine
Getting listed on Yahoo is crucial to website owners as it's still the most favourite search engine for many millions of people around the world.
-
MSN
Microsoft Network
Microsoft's online service is favoured by many and not so difficult to gain a good position compared to Google. MSN is short for Microsoft Network.
-
ASK Jeeves
Better known as ASK
The search engine known as ASK is a Meta search engine that can be asked questions in English. ASK also has a pay per click service.
Keyword Research
This is an important part of any optimisation project as it will tell us the exact words people type into a search engine to find what you are selling.
But just imagine if you knew this information, we could use the correct keywords and key phrases to optimise and tweak your individual web pages, thus creating a very competitive edge over your competition. Read more about Keword research ...
Pay per click
Many search engines offer a pay per click service, these are the paid adverts at the very top and down the right side of the search engine.
Of course you would have heard of Google adwords, this is the most popular but also the most expensive, a cheaper option would be to use the Yahoo version of this, you will need to sign up here: www.overture.com, of course, we have many years experience in managing these campaigns. Read article...
Optimise Process
The way to optimise your web site begins with analysing your pages, then keyword research and using the results of the research to optimise your web pages.
By creating the correct Meta tags, and placing your keywords and phrases throughout your pages in the relevant positions, you will be ready to be listed. Read article...
Meta Tags
The meta tags; Title, Description and Keyword tag are carefully written using the keywords from your keyword research, these tags have to reflect the content of your pages, a common error is that people often add keywords that are not actually in their pages, so are irrelevant and de-values the tag. Read more...
Website Analysis
To begin with, we would analyse your website against your competitors, this will tell us what needs to be done to your pages to make them more competitive and check for possible errors such as bad coding, wrong linking structure or incorrect use of Meta tags.
So what is Website Analysis?
Website analysis is basically the analysis of your web pages to see how they compare to your main competitors, and how we can optimise your web pages to make them more search engine friendly.
There are 101 things you can do to a web site to improve your search engine positions, starting initially with keyword research, building the Meta tags and using your keyword research results to optimise your individual web pages.
With more than 12 years experience in search engine marketing, we have seen a massive change in what a search engine looks for in your website and how it lists them.
Once upon a time, all you needed to do was optimise your Meta tags, not anymore; it has become more of a science today.
Something to think about; did you know, it’s hard enough to gain a favourable listing but much harder to bring one back that you let slip away! Think about it.
You can read a short list of things we can do when you take on a monthly marketing campaign. Read more ....
What is an SEO report - Search engine marketing
Here is an article about How to optimise a Website
Other Marketing Techniques
There is more to marketing your website than optimisation, there is email marketing and of course, the almost forgotten but extremely important, viral marketing, see below.
Email Marketing
Email Marketing can be an efficient way to communicate your products and services to the correct targeted website owners. It's similar to the traditional direct mail; email can be used to send promotions and information about your products and services.
Viral Marketing
Basically, get out there and meet people, there are many ways of doing this but one of the best ways is to join your local chamber of commerce or local networking group. There are many of these around today, just do a search, ever heard of speed networking? A fast way of meeting potential new businesses.
