Category Archives: Search Engine Marketing

representing search engine marketing

Search engine marketing (SEM), has been around for more than 20years, I know because that’s how long I have been doing this. (SEM), but usually just referred to as SEO. SEO is the process of using multiple methods together to promote products, services and a company brand. There are numerous elements that need to be dealt with, such as analysing, optimizing, titles and meta tags. This is just the start in the process.


If a website is completely search engine and user-friendly, then you can begin the marketing campaign. This is where it all comes together. Creating a suitable regular monthly marketing campaign will take your website from where it is now, to where it should be, on the first page. So how do we do this? Simple, lots of hard work and many hours. I used to own a web hosting company that did very well in Google and others.

It was a very competitive industry, and still is and the website never had less than 20 hours per month spent on it. Most websites will only need between 6 and 12 hours per month spending on them to achieve the results they are looking for. Larger companies and bigger websites will need more of course.

One thing that matters, stick with it, it does take time to show improvements. Some website owners will see better positions in just a few weeks while others could take months, but stick with it. It doesn’t matter the line of marketing you choose. Whether its magazine, search engines newspapers or anything else, stick with it, this is the key to success.