Commonly Asked Questions

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Our FAQs page will be added to whenever we get asked something new.

Most Commonly Asked Questions

Just some of the questions we get asked.

SEO and any digital marketing strategy is time consuming. It takes many hours per month and can take several months to see a big difference.

This is one of the most commonly asked questions. Choosing the right plan for you comes down to cost and how big and competitive your website is. We can guide you with advice but ultimately it’s up to you and your budget to make the final decision. Of course the best plan is the most expensive, as always.

The analysing of your website to see how search engine friendly it is. Checking for site errors such as broken links, pages and how optimized it is.

Yes, we do this for free when you order one of our backlinking campaigns. It shows any errors that need fixing. However, just optimizing the pages we are actually going to market for you can sometimes be enough.

More and more people are searching online with their phone’s and tablets. If your website is not mobile friendly, it could look a mess on someone’s phone. Your website has to look right on whatever device people use, remember, they can easily click on your competitors site.

More and more people are searching online with their phone’s and tablets. If your website is not mobile friendly, it could look a mess on someone’s phone. Your website has to look right on whatever device people use, remember, they can easily click on your competitors site.

It all depends. If you sell a product for £0.50 per item, you need to sell a lot to make it worth your while, but if your product costs £1000 per item, then you wouldn’t need so many sales to make it worthwhile, you need to weigh up the cost of your digital marketing strategy and your potential ROI.

Another one of the most commonly asked questions. A remote blog comes into its own with any digital marketing strategy. We build a blog related to your website and build backlinks to it each and every month.

 

The blog will be populated with related content to your own website every week. Backlinks will point to your company website. This blog will grow over time giving your site a bigger power boost in the search engines over time.

Tier 1 are backlinks to your website. This is standard on all backlinking campaigns. Tier 2 are backlinks built that point to your tier 1 backlinks, Tier 3 are backlinks built to point to your tier 2 backlinks. Ultimately, your original tier 1 backlinks are given much more power than just tier 1 backlinks.

This is usually enough for most website’s, however, if you have a larger website or have many important product and/or service pages, you can double up. (Discounts are available of course).

Marketing a website online can bring in new customers. If people can find you, and your website has the content they are looking for, then your marketing efforts are worth it. The goal here is to get your website higher up the search engines so people can find you, get more visitors and more sales.

Google Adwords is a great way of getting to the top of Google straight away. The downside of this is the cost, you can soon spend hundreds per month, much more than website marketing. Although it is easy to manage your daily costs, you may not always be visible. And as soon as you stop, your site disappears.

Local SEO is the process of optimizing for your local area. If you were a plumber in Leeds for example, you would be better to target your local area, there would be no benefit in getting enquiries from 200 or 300 hundred miles away.

Keywords, or keyword phrases are the words we used to build your backlinks. A keyword or phrase would be, for example, “24 hour plumber in leeds”, or “used cars for sale in wigan” as another example. It’s better to use 2 or 3 or even 4 word phrases. It’s easier to get higher rankings for these and are most often what people are actually typing in to Google.

Anchor text is your keywords. We would use a sentence such as, “If you are looking for a 24 hour plumber in leeds then look no further, with the key phrase “24 hour plumber in leeds” as the anchor text, the text that is linked back to your website. The proper use of anchor text can be the key to your online success.

PPC or Pay Per Click is the same as Google Adwords, other search engines offer the same or similar, even Facebook and Linkedin for example. You/we set up an advert that can be at the top in a search for your main keywords, then when someone clicks on your advert it goes direct to your own website, you are charged for every click. These can often work well alongside of your digital marketing plan so people get used to seeing your company name.

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