Digital Marketing Strategies
A marketing strategy for your online business.
Want to improve your website position in Google? Look no further. We specialise in digital marketing strategies and website ranking services.
If your company website can’t get past page 2 in Google, let us help you. With all our knowledge in this field, we have taken many websites from page 2 and 3 onto the first page.
We have more than twenty years in SEO, we have learned a lot in that time and can certainly make a difference to your listings.
Digital marketing is not a short term commitment. Some website owners certainly begin to see some movement within the first few weeks but the key is to stick with it. There is no point in just running a campaign for a month or two.
Sticking with a long term campaign, keeping it going and building up those backlinks over time really pays off. One of the benefits that delights most company website owners is when they overtake their competitors in the search listings. Nothing more rewarding is often said.
Key to Success
What is the key to success people ask, simple, putting the time in. But it’s doing it right, building backlinks certainly shows a big improvement in your search engine positions but the key here is the right type of backlinks, and regularly.
Are all backlinks are equal. No they are not, you can spend months building backlinks to your website and get nowhere, or maybe even drop further down the listings. The wrong backlinks can certainly have a negative effect on your company website. If this happens, it can be quite a job to put things right again.
Its taken many years, but we now have access to many premium, top ranking and popular website where we build our backlinks from. Once these are created, we can then get them indexed. Usually, a lot of your backlinks won’t get indexed, the backlinks we build do get indexed, if they are not indexed, then they are wasted.
People seem to think that if they get a link, it will be found and that link will help their website, not always the case. Without a little push, many backlinks will just float around the Internet, not getting noticed by anyone. And not doing any good.
Take care of these important elements first
There are a few elements that really need to be addressed first before you can even think about any sort of digital marketing campaign. If these items are not given your full attention, then beginning any sort of website ranking campaign will be pointless;
- Analyse Web Pages
- Optimize Web Pages
- Go Mobile Friendly
- Change from HTTP to HTTPS
- Fix any Website Errors
- Improve Download Speed
- Web Hosting in your own Country
A website needs to be analysed to show up any seo errors that need to be dealt with before anything else. Then we can start to optimize the pages.
Optimizing the pages for the marketing campaign. It’s better to optimize all pages but you can just begin with the ones selected for marketing first.
You could lose out if your site is not mobile friendly. So many of us these days are searching with our phones. A website can look terrible on a phone if not fixed.
SSL - HTTPs
A requirement since 2018. All our web hosting plans come with SSL. This will change your website address from http://www to https://www.
A website could have a variety of errors, from links not working to broken pages. These have to be fixed to insure a good solid foundation for marketing.
A slow website can lose you sales. Yes its true, no one will wait for a slow website to load, there is always your competitor to visit isn’t there.
Hosting your website in your own country has benefits. Google will see that you are UK based but hosting elsewhere. It prefers a UK site hosted in the UK.