SEO To-Do List - Solving the basics
There a few things that need to be dealt with before we can even consider any sort of marketing. Without these fixes in place, there is no point in a marketing plan.
Analyse the website to see what needs to be fixed.
Optimize the website pages for the correct keywords.
Finding the right keywords to optimize the website.
Since 2018 your website has to have SSL - https://www.
Making sure the website works on phones and tablets.
Reduce Bounce Rate
Maybe a short video to keep people on your site longer?
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11 elements on the SEO to-do list. Download speed – People won’t stick around for a slow website to load. Building the right kind of backlinks (tier1) backlinks. Tier2 and Tier3 backlinks to point to your tier1 backlinks. Maybe using video as part of your digital marketing strategy and having quality original content.
All the above sections have to be in place before a marketing plan can even begin. You can spend months with a regular marketing plan but if a website is not search engine friendly, then it will be very difficult to achieve the success want online. But don’t despair, some of the above could only take a few minor teaks.
Analysing a website to find out how search engine friendly, or unfriendly a website is. This analysis will help us to tweak the website so it passes our search engine friendly test.
Optimizing a website for the keywords it needs to be found for. Making sure the meta tags are all in place, such as Title tag and Description tag. All with a sprinkling of keywords.
Is it Mobile Friendly?
All websites have to be mobile friendly. If they are not, then many people won’t bother with your site. People search with phones and tablets these days so this has to be correct.
SSL - HTTPs
Since 2018, Google requires all websites to have an SSL installed, changing your website address from http://www to https://www. Our web hosting comes with SSL as standard.
A slow website will put people off. No one these days will wait more than 2 or 3 seconds for a website to load so this will have to be addressed.
Reduce Bounce Rate
Bounce rate is when someone visits your site and clicks back straight away, this is bounce rate. The key is to keep people on your site and hopefully, they click through to other pages.